Digital Marketing Specialist

We are looking for a Digital Marketing Specialist - Remote!

Are you an innovative thinker, eager to test new ideas and bring them to life? Do you want to work for an organization that believes in people’s potential?

At CFIB, your work supports small businesses in your community and across the country. You’ll have a hand in shaping the economy and future of the country. You will be independent through flexibility and accountability, so you can live and work at your best. You will join an organization that is collaborative and supportive, where more than 90% of employees agree it’s a great place to work. You will work closely with colleagues both locally and across the country – building upon synergies and learning from one another. You make a difference when you work at CFIB. 

We have an exciting full-time opportunity for a Digital Marketing Specialist – Remote. You will have the flexibility to work remotely or from one of our offices in a hybrid arrangement.

What will you do?

Reporting to the Director, Digital & Delivery, you will play a key role in driving CFIB’s digital marketing efforts, including content strategy, campaign execution, and digital engagement. You will be responsible for developing high-performing digital campaigns, optimizing web content for user experience and SEO, and supporting lead generation, brand awareness, and member engagement strategies across multiple channels.

Responsibilities:

• Create compelling, SEO-optimized content for blogs, emails, landing pages, social media, and digital ads.
• Write clear, conversion-focused copy that aligns with CFIB’s voice and goals.
• Collaborate with internal teams to produce engaging multimedia content.
• Use A/B testing and analytics to refine messaging and improve performance.
• Plan and manage digital campaigns across paid search, social media, display, and email.
• Optimize landing pages and user experience to drive conversions.
• Monitor campaign performance, analyze data, and recommend improvements.
• Stay current with digital marketing trends, tools, and best practices.
• Conduct keyword research and implement SEO best practices to increase visibility.
• Track and report on performance using tools like Google Analytics and HubSpot.
• Provide insights on ROI, user engagement, and campaign effectiveness.
• Apply conversion rate optimization (CRO) to enhance website and campaign results.
• Collaborate with marketing, IT, and business teams in an agile, cross-functional environment.
• Participate in sprint planning and team meetings to align on priorities.
• Use data and feedback to continuously improve digital strategies.
• Test and implement new digital tools and AI-driven technologies.
• Maintain a digital marketing calendar aligned with business objectives.
• Support integration of marketing automation platforms and digital systems.

What makes a successful Digital Marketing Specialist?

• Bachelor’s degree in Digital Marketing, Communications, Journalism, Business, or related field.
• 5+ years of experience in digital marketing, content creation, or digital communications.
• Proven ability to create high-quality, engaging, and results-driven content.
• Expertise in SEO, email marketing, marketing automation, and paid media strategies.
• Proficiency with HubSpot, Google Analytics, CMS platforms, and social media tools.
• Strong analytical skills with experience in performance tracking and optimization.
• Excellent storytelling, copywriting, and content development skills.
• Strategic mindset with an ability to balance creativity and data-driven decisions.
• Tech-savvy and eager to explore new trends and tools.
• Ability to work independently and collaboratively in a fast-paced environment.
• Able to handle confidential CFIB and member data with professionalism and discretion.
• Experience with small business audiences is a strong asset.
• Basic understanding of HTML, CSS, and UX/UI principles is an asset.
• Bilingualism in English and French is an asset.
• Occasionally available outside regular hours to support deployments or urgent needs.

What do we offer?

• Salary range: $65,000 - $70,000 per year
• Career advancement
• Flexibility
• Supportive leadership
• Diversity and Inclusion
• Training and development
• Benefits/Health and Wellness

CFIB has a diverse workforce. We believe in and are committed to a workplace culture of respect, inclusion, and diversity. CFIB is committed to providing accommodations for people with disabilities through the interview process and while employed. If you require an accommodation, please let us know and we will work with you to meet your needs.

As Canada’s largest association of small and medium-sized businesses, CFIB is in business to provide independent business with the resources they need, to give them more value, and to have their voice heard at all levels of governments. 

Be a part of the solution and apply today!