Content Specialist

Are you a creative storyteller with a passion for crafting compelling content that drives engagement and delivers ROI? We’re looking for a Content Specialist to lead the planning, creation, and management of content across multiple platforms, including Amazon, social media, and websites. In this role, you’ll develop impactful content marketing strategies that align with business goals and resonate with our target audience. If you thrive in a fast-paced, collaborative environment and can adapt quickly to changing priorities, we want to hear from you!

We are a growing company and a leading manufacturer of nutritional supplements, dedicated to enhancing the wellbeing of our customers.

This position pays: $31.25 - $43.27/Hourly

A Day In The Life of a Content Specialist:

• Content Strategy: Develop, implement and manage online content strategy, ensuring brand consistency across platforms driving maximum ROI
• Content Creation: Research, write and edit engaging content and create or improve creative assets, always ensuring FDA/FTC compliance
• Marketplace Content: Create, edit and optimize marketplace content, primarily focused on Amazon, for product listings, brand store and marketing initiatives
• Social Media Content: Plan, manage, write and create authentic, concise consumer-focused social media content and engage with audiences
• Online Properties and Initiatives: Content creation and management for websites, D2C initiatives, blogs, email campaigns, media, retailers and other online initiatives, as needed.
• Keywords & SEO: Research, analyze and incorporate relevant keywords, search trends and relevant strategies to ensure content is optimized for SEO
• Consumer Insights: Research and identify target audiences, personas and customer journey stages and leverage this in content creation
• Compliance: Ensure content adheres to social media and other online policies, industry regulatory requirements and marketplace policies
• Analytics: Establish content and campaign KPIs, generate regular reports and insights using analytics tools, identify trends and opportunities and leverage data to deliver effective content and support continuous improvement
• You will work a set schedule of Monday to Friday 8:00am – 4:30pm

• Hybrid option available for local candidates; remote option available for non-local candidates

What We're Looking For From You:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field   preferred
• Minimum 5 years’ experience with effective content strategy, creation, writing, editing and publishing with a focus on online channels required
• Demonstrated experience creating accurate, relevant, creative, SEO-driven, research supported content
• Strong understanding of SEO, content marketing and digital marketing strategies, preferably within the CPG industry.
• Omnichannel experience in nutrition and dietary supplements and strong FDA/FTC compliance knowledge preferred
• Analytical skills to measure content performance, create reports, extract insights and identify trends and opportunities
• Proven project management and prioritization skills, including meeting deadlines and managing multiple projects simultaneously
• Strong proficiency with content management systems (ideally Salsify), analytics tools (Sprout Social, Meta Business Manager and Google analytics) and email marketing preferred
• Professional proficiency with Microsoft Office (Word, Excel, PPT, Outlook and Sharepoint) required

What You Should Know About Us:

• Challenge yourself by working in a fast-paced work environment.
• Work for a company that cares about its staff and has a meaningful mission to improve the lives and well-being of its customers
• A chance to work on process improvement initiatives and contribute to sustainability efforts

• A dynamic and collaborative work environment where your expertise makes a real impact
• Work in a facility where safety and cleanliness are highly regarded

Our Team's Favorite Perks And Benefits:

• A competitive total compensation package
• Best in class benefits because we care about your health and wellness!
  • Physical Health
    • Outstanding medical, dental, vision plans
    • Health and dependent FSA
    • Employer-paid life and long-term disability insurance
  • Financial Health
    • 401(k) with company match
    • Financial planning and education sessions
    • Discount on company products
    • Safety footwear allowance
    • Shift differentials for afternoon and night shift positions
    • On demand pay
  • Emotional Health
    • Wellness days – 10 days per year to use for personal days, mental health days, or sick days
    • Vacation days – 15 days per year
    • 10 paid holidays per year
    • Employee Assistance Program (EAP)
    • Employee appreciation events and lunches