Graphic Designer (1-Year Contract)

• Develop best-in-class signage for adaptation across stores, maintaining brand consistency and visual appeal— effectively communicate our brand's message, values, and identity. 

• Customer-facing inclusive of (but not limited to): In-store signage, pop graphics 

• Operational documents inclusive of (but not limited to): Field guide communication, index pages, distros, etc. 

• Invest time in visiting Roots + competitors stores, conducting regular design audits to stay updated on industry trends, design techniques, and best practices to continuously improve design quality, communication & communication; prepare presentations on store experience and operational analysis. 

• Identify new opportunities to elevate in-store design and communication materials throughout the store environment, constantly seeking innovative solutions for various print mediums (2D/3D) and miscellaneous digital design needs. 

• Engage in collaborative efforts with cross-functional teams to thoroughly grasp project requirements and objectives involving graphic design needs.  

• Participate in brainstorming sessions and contribute innovative ideas to enhance brand storytelling through visual design. 

• Assist in the adoption and continued evolution of the Roots style guide and brand voice documents with particular emphasis on typography, color, and layout. 

• Manage multiple projects simultaneously and prioritize tasks to meet deadlines. 

Design Production Responsibilities:

• Monitor print press approvals, resolution, color accuracy, production processes, and execution to maintain high-quality output standards. 

• Create and manage distro's for all store signage product, along with storyboards for monthly marketing elements  

• Provide design iterations across all retail/store tiers to cater to different audience segments and store formats, in collaboration with Visual Presentations Manager.  

• Maintain regular communication with printers to ensure clarity, alignment on project specifications, budget maintenance and seamless execution of printing creative work. 

• Ensure materials are delivered to their end destination within established timelines and using the most cost-effective manner possible, while maintaining quality standards. 

• Support retail and visual merchandise teams on internal process and execution documents, providing guidance and expertise to ensure efficient workflow and quality output. 

• Export, template and craft quarterly documents pertaining to Merchandising Visual Line Plans and product Index  

• Support in the monthly creation of Field Guides and Window Directives for Field Teams 

• Bachelor's Degree or Diploma in Graphic Design (or equivalent). 

• Minimum of 5 years' experience in the retail apparel industry or equivalent. 

• Expert knowledge of relevant design software systems including Adobe Creative Suite (Illustrator & Photoshop) 

• Extensive knowledge of print design, typography, layout, color, and visual communication. 

• Extensive knowledge of Adobe Creative Suite (InDesign, Photoshop and Illustrator) 

• Previous experience in retail and/or the fashion industry preferred 

• Listens and understands the vision of the brand and seasonal direction 

• Demonstrated ability to manage multiple perspectives, integrating information from a variety of sources 

• Ability to work collaboratively across multiple departments and functions demonstrating the ability to seek appropriate approvals and gain consensus 

• Manages multiple tight project deadlines and calendar milestones 

• Effectively communicates ideas and key information to all necessary departments 

• Knowledge of apparel design, garment construction, applied graphic processes and fashion cycles